Turn a competitor's ad push into your next three creative tests.
A source-linked competitive response brief for U.S. premium pet-accessory brands.
See what changed, what matters for your brand, and what to test next, without assembling the evidence and analysis yourself.
Coverage, scope, and your exact delivery date are confirmed before payment. No ad-account login required.
- $1,500 fixed fee
- One competitor
- Two business days from your confirmed kickoff
See the work before you buy.
The sample shows how public advertising evidence becomes a practical recommendation.
What changed
The creative, offer, and landing-page observations, with dates and source links.
Why it matters
The interpretation, its confidence level, and the assumptions behind it.
What to test
A prioritized response with the required assets and measurement approach.
Independent sample analysis, not a commissioned client project. Sources checked on September 6, 2026. Market and coverage limitations are stated in the brief.
Built for the next creative planning cycle.
This is for lean pet-accessory marketing teams that already run paid campaigns and need a clear answer to a specific competitive question.
You have a relevant competitor, a decision to make, and a team that can act on a focused recommendation.
This is not campaign management, a creative-production package, or a database subscription.
Healthcare, pharmaceutical, therapeutic, and supplement products are not covered.
The evidence is organized. The response is prioritized.
Your brief includes
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A clear account of the competitive move.
The observed creative concepts, hooks, offers, and relevant landing-page paths, with source references and dates.
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A comparison with your brand.
Where the competitor's approach overlaps with your current message, where it differs, and which differences matter for the decision you are making.
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Three prioritized test briefs.
The hypothesis, the variable to test, the assets required, and the measurement approach, organized into a proposed 14-day sequence.
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A source index your team can inspect.
Up to 50 verified ad records, detailed analysis of up to 10 distinct concepts, and up to two competitor landing pages within the agreed scope.
Delivered as a PDF and editable PowerPoint, with approximately 12 to 15 decision slides plus supporting references.
Observations are not performance claims.
Each brief distinguishes between what the sources show, what the evidence suggests, and what I recommend testing.
A visible ad is not proof of a successful ad. An observed increase in creative is not proof of increased spend.
The goal is a better decision, not a more dramatic competitor story.
Three steps. No discovery marathon.
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Name your brand and competitor.
Share the decision you are making and the relevant brand page or offer.
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Confirm scope and delivery.
I check the available evidence and confirm the coverage, outputs, kickoff, and exact delivery date. You then receive a payment link for the fixed $1,500 fee.
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Receive the brief.
Your brief arrives within two business days of the confirmed kickoff. One consolidated clarification round is included for seven calendar days after delivery.
The judgment is mine.
I'm Michelle Humes, a media strategist with a background in omnichannel media planning and competitive intelligence.
I built Competitor Launch to connect competitive research to the decision a marketing team needs to make next.
Research organization and formatting are AI-assisted. I personally review the evidence, interpretation, and final recommendations.
This is an independent practice focused on non-healthcare brands.
One focused brief. $1,500.
The fee covers one competitor, one buyer brand, the agreed evidence scope, three prioritized tests, and the final report.
No subscription is required.
The agreed brief, by the confirmed deadline, or you may request a full refund.
Creative production, campaign execution, additional competitors, and ongoing research are not included.
Questions before you ask.
Why pay when ad libraries are free?
You are paying for evidence selection, comparison with your brand, and a prioritized response, not exclusive access to public ads. The source links remain visible so your team can inspect the basis of the analysis.
Will you tell me which competitor ads are winning?
Not from public creative alone. The brief does not claim access to the competitor's conversion results or profitability. It identifies observable patterns and recommends tests for your brand.
Will the report include every ad?
The scope is agreed before payment. The brief includes a bounded set of verified records and selected creative examples for analysis. It does not promise exhaustive coverage of everything the advertiser has run.
Which platforms are covered?
The service is Meta-first. Google advertising evidence is included when usable coverage is confirmed during the pre-payment review.
Do you need access to our ad account?
No. I need your relevant brand page or offer, the decision you are making, and any constraints that should shape the recommendations.
Can we share it with our agency?
Yes, for your internal planning and work with your service providers. The report is not licensed for resale, and third-party creative is not licensed for reuse in your advertising.
Is the research exclusive?
Underlying public observations are nonexclusive. Your private inputs and buyer-specific recommendations are treated confidentially. Potential conflicts in bespoke engagements are addressed before work is accepted.
How do I pay?
After I confirm coverage, outputs, kickoff, and your exact delivery date in writing, you then receive a payment link for the $1,500 fee. Nothing is charged before scope is confirmed.
Which competitor move do you need to understand?
Share the brand, competitor, and decision. I'll check fit and evidence availability before you pay.
No charge to check fit. Replies are sent within one business day. If the form does not submit, email the same five details to hello@competitorlaunch.com.