Competitor Launch Check my competitor

The sample brief.

Three pages from an independent Competitive Response Brief, readable without an email address or a call.

This is a self-commissioned sample built on dated public advertising evidence for a U.S. premium pet-accessory competitor. It is not a client project, and no brand shown in it is a customer. The buyer-side assumptions are hypothetical and are labeled as such on the pages. Sources checked on September 6, 2026.

What changed

Sample brief page, What changed. A dated table of the competitor's observed creative concepts, offers, and landing-page paths, each row carrying its source link and the date it was first observed.
The creative, offer, and landing-page observations, with dates and source links. First-observed dates and platform-reported dates are labeled separately. Anything unavailable is marked unknown rather than guessed.

Why it matters

Sample brief page, Why it matters. The interpretation of the competitor move for the hypothetical buyer brand, with a stated confidence level and the assumptions the interpretation depends on.
The interpretation, its confidence level, and the assumptions behind it. This page separates what the sources show from what the evidence suggests, and includes at least one conclusion the evidence cannot support.

What to test

Sample brief page, What to test. One prioritized test brief stating the hypothesis, the single variable to change, the assets required, the measurement approach, and the conditions for stopping or continuing.
A prioritized response with the required assets and measurement approach. The full brief contains three of these, sequenced across 14 days. No performance targets are prescribed without the buyer's own baseline.

How to read it

Every brief distinguishes between what the sources show, what the evidence suggests, and what I recommend testing. A visible ad is not proof of a successful ad, and an observed increase in creative is not proof of increased spend. Where the right answer is to leave the competitor's move alone, the brief says so.

This report provides independent commentary on publicly observable advertising. Observations reflect the stated sources, markets, and collection dates and may be incomplete. Interpretations and recommendations are identified separately from source facts. No competitor performance, spend, targeting, or commercial outcome is asserted unless expressly supported by an identified source. Third-party creative and trademarks belong to their respective rights holders. Their inclusion does not imply affiliation or endorsement and grants no right to reuse the underlying creative.

Check my competitor Price and guarantee